Lights, Camera, Sales!
Mastering Social Media Video For Success
In today's digital age, social media has become a powerful platform for businesses to reach and connect with their target audience.
However, simply having a social media presence is not enough; creating compelling and engaging content is crucial to stand out in the crowded digital landscape.
Who is this course for?
Entrepreneurs
Are you an entrepreneur looking to boost your online presence and drive sales for your business? This course is tailored to equip entrepreneurs like you with the skills to create compelling social media videos that can take your brand to the next level. By mastering the art of crafting exceptional video content, you'll be able to connect with your target audience on a deeper level, increase your brand's visibility, and ultimately drive more sales while gaining a competitive edge in the digital landscape.
Small Business Owners
Small business owners, this course is your secret weapon to stand out in the competitive online market. This course empowers you to create high-quality social media videos that resonate with your audience and boost your brand's visibility. By honing your video production skills, you'll be able to tell your brand story effectively, engage with potential customers, and drive sales for your products or services
Aspiring Influencers
Do you dream of growing your online presence and monetizing your passion? This course offers aspiring influencers the opportunity to master the art of creating captivating social media videos that can engage and grow your follower base. By developing your video production skills and understanding how to connect with your audience, you'll not only gain credibility as an influencer but also increase your chances of securing brand partnerships and sponsorships.
Allison Shank
ABOUT THE INSTRUCTOR
Allison is a video content specialist and video marketing extraordinaire. She has 10 years of experience in the video marketing world, creating content for large corporations and local businesses spanning across 110 different U.S. markets. From national TV commercials to social media content, Allison sees the world through a camera lens.
Recently starting her own online business, she started recognizing the difficulties that entrepreneur's faced while trying to create video content. Join her in this course where she is going to share her expertise and guide you through step-by-step, so your business or brand gets the recognition it deserves.
Lights, Camera, Sales!
MASTERING SOCIAL MEDIA VIDEO
FOR SUCCESS
In this comprehensive online course, you will learn the art of crafting exceptional social media content through captivating videos. Whether you are a seasoned entrepreneur, a small business owner, a content creator, or someone eager to enhance their online presence, this course will equip you with the essential skills and techniques to produce high-quality videos that captivate your audience, increase your brand's visibility, and ultimately drive sales.
Course Curriculum
Introduction
Get to know Allison, and why her expertise is going to help you learn these skills, and understand why video is so important in our digital landscape.
Mindset / Getting Started
Learn how to gain the confidence needed to be on camera and how to show up daily for your audience while also identifying your goals that will help you succeed.
Intro To Platforms
Learn which platforms are best for short form video content, and how to use each of them such as TikTok, Instagram, YouTube and Facebook.
Identifying Your Target Audience
You will learn how to identify your customer avatar, as well as identify the target audience that your content is catered to.
Finding Topics in Your Niche
Learn how to do real research that will give you a competitive edge when it comes to figuring out what topics to create your content around.
Video Genres
Understand the top six video genres for social media, and how you can use these genres to get the most engagement.
Video Styles
Just like genres, there are different styles of video you should be creating. Learn what they are, and how to use them effectively.
Writing Your "Scripts"
Learn what to say in your videos and how to say it. You'll also learn some tricks to help build a deeper relationship with your audience.
Creating Your High Quality Video
Time for the technical stuff...learn what looks good, what doesn't, and how to use lighting and audio to make sure the algorithm doesn't pass on your videos.
Keeping Content Engaging
Now that you know how to create a good video, you need to know what keeps people watching. Discover how tone of voice and hooks can make or break you.
Editing
Uncover the editing secrets to a really great video, and learn how to save time by only editing once, but posting to multiple platforms.
Video SEO
None of this means anything if your videos aren't being seen by the right audience. Learn what SEO is, and how to optimize your profile and your videos to make sure your videos get in front of the right audience.
Mastering the Algorithm
With ever-changing and fast moving platforms, it can be difficult to know what works on each platform, and what the algorithms are actually looking for. Learn how to use the algorithm to boost your videos exposure.
What's Next?
So you've completed the course, learned all the skills...now what?
What Students Are Saying
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